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Privacy Policy

1. Introduction

Purpose.  The purpose of this Privacy Policy (the “Privacy Policy”) is to describe how Woodland Tools Inc., a Wisconsin corporation, and its affiliates, parents, subsidiaries, officers, owners, directors, employees, agents, and representatives (collectively, “Woodland”) collects, uses and shares information about you through our online interfaces (e.g., websites and mobile applications) owned and controlled by us, including www.woodlandtools.com (collectively referred to herein as the “Site”). Please read this policy carefully to understand what we do. If you do not understand any aspects of this Privacy Policy, please feel free to Contact Us Online or as described at the end of this Privacy Policy.

PLEASE NOTE THAT BY USING THE SITE, YOU CONSENT TO OUR COLLECTION OF THE INFORMATION IDENTIFIED HEREIN, AND TO THE TERMS OF THE POLICY.

Our Privacy Policy Explains:

  • Newsletter sign-up
  • Feedback forms
  • Contact us forms
  • Online email forms
  • Request for information forms
  • Online Chat

Scope; Third-party Sites.  This Privacy Policy applies to information we collect at and through the site https://woodlandtools.com.  Our Site also contains links to third-party sites that are not owned or controlled by Woodland.  Please be aware that we are not responsible for the privacy practices of such other sites.  We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Terms of Use.  Please note that your use of our Site is also subject to our Terms of Use.

2. information we collect and why we collect it

Information You Provide To Us. You can provide information to us on our Site through various means, including:

  • Newsletter sign-up
  • Feedback forms
  • Contact us forms
  • Online email forms
  • Request for information forms
  • Online Chat

The information we collect includes personal information, such as:

  • Name
  • Address
  • Email address
  • Telephone number (e.g., home, work, mobile)
  • Interest and hobbies
  • Other feedback you provide to us

Purchase and Payment Information.  Users are able to purchase certain products through our Site.  We use third-party service providers in connection with your shopping cart and checkout process.  Please consult the privacy policy of the applicable third-party service provider for an explanation of their privacy practices and procedures.

No Information from Children Under Age 13.  If you are under the age of 13, please do not attempt to register with us at this Site or provide any personal information about yourself to us.  If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information.  If you believe we might have any information from a child under the age of 13, please contact us online or call us at 1-877-202-3629.

Google Analytics.  We use Google Analytics to help analyze how users use the Site.  The Google Analytics tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ us of the Site and to compile statistical reports on website activity for

Woodland. For more information regarding Google Analytics please visit Google’s website, and review the privacy policy in place for Google Analytics,  available at: www.google.com/analytics/learn/privacy.html.

Cookies.  When you visit our Site we send one or more “cookies” to your computer or other device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows

that site to recognize your browser.  Cookies may store unique identifiers, user preferences and other information.  You can reset your browser to refuse all cookies or to indicate when a cookie is being sent.  However, some website features or services may not function properly without cookies.  We use cookies to improve the quality of our service, including for storing user preferences and tracking user trends.

Pixel Tags.  We may use “pixel tags,” also known as “web beacons,” which are small graphic files that allow us to monitor the use of our websites.  A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies.  A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server.

3. How we use and share your information

To Provide Information. A s described above, we collect information from you so that we can provide information about our products and services that you request from us.  We use your personal information to contact you about your requests.  We may send you information about our products and services, and new offerings.

We may use third-parties to help host our Site, send out email updates about the Site, provide marketing and advertising services for us, remove repetitive information from our user lists, and process payments. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service. We use demographic information to better understand our customers, and improve our products and services.

Advertising and Marketing. We may use how you browse and shop in order to show you ads for Woodland or our advertising partners that are more relevant to your interests.

Some websites may belong to ad networks that use your browsing history across websites to choose which ads to display on their sites; the displayed ads may include advertising for Woodland. To learn more, and to opt out of seeing interest-based advertisements on these sites, visit the Network Advertising Initiative and the Digital Advertising Alliance websites (www.networkadvertising.orct and www.aboutads.info). Websites may also offer their own opt-out methods for interest-based advertising.

Your Consent.  We will share personal information with companies, organizations or individuals outside of the Woodland when we have your consent to do so.  We require opt-in consent for the sharing of any sensitive personal information.  Sensitive personal information is a particular category of personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality.

Legal Requests or Requirements and to Prevent Harm.  We will share personal information with third-party companies, organizations or individuals outside of Woodland if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request.
  • Enforce applicable Terms of Use, including investigation of potential violations.
  • Detect, prevent, or otherwise address fraud, security or technical issues.
  • Protect against harm to the rights, property or safety of Woodland, our users, customers or the public as required or permitted by law.

Transfer in the Event of Sale or Change of Control.  If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third-party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.

4. Access to your information and choices

If you have questions about personal information we have about you, need to update your information, or want to opt-out of receive marketing and promotional emails from us, you can contact us or call us at 1-877-202-3629.  You can also opt-out of receiving marketing emails by using the opt-out method included in our marketing emails. If you close your account, we will no longer use your online account information or share it with third-parties. We may, however, retain a copy of the information for archival purposes, and to avoid identity theft or fraud.

5. Security of your information

We use trusted third-party service providers to store your personal information. We require our service providers to utilize industry standard security safeguards and measure to protect the security and privacy of your information. However, since the Internet is not a 100% secure environment, neither we nor our service providers can guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

6. changes to our privacy policy

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

7. questions and how contact us

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please contact us or call us at 1-877-202-3629.  You may also contact us by mail at the following address:

Woodland Tools Inc.
709 Post Rd
Madison, WI 53713-4621

Please direct product or warranty related inquires to us at warranty@woodlandtools.com.

 

Privacy Notice for California Residents

Effective Date: January 15, 2021
Last Reviewed on: January 15, 2020

This Privacy Notice for California Residents (the “Notice”) supplements the information contained in the Privacy Policy of Woodland Tool Inc. (the “Company”) and applies to all visitors, users, and others who reside in the State of California (“consumers” or “you”).  We adopt this Notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this.  Generally speaking, “California Consumers” means persons who are California residents.  In the event of any conflict between the CPP and the Privacy Policy, the CPP will control with respect to California Consumers.

Information We Collect

Our Site collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, the Company’s website has collected the following categories of personal information from its consumers within the last twelve (12) months:

Category: A. Identifiers.
Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
Identifiers: YES

Category: B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
Examples: A name, signature, physical characteristics or description, address, telephone number, employment, employment history, bank account number, credit card number, debit card number, or any other financial or other personal information. Some personal information included in this category may overlap with other categories.
Identifiers: YES

Category: C. Protected classification characteristics under California or federal law
Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, sex, sexual orientation, veteran or military status, genetic information (including familial genetic information).
Identifiers: YES

Category: D. Commercial Information
Examples: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Identifiers: YES

Category: E. Biometric information.
Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
Identifiers: NO

Category: F. Internet or other similar network activity.
Examples: Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
Identifiers: YES

Category: G. Geolocation data.
Examples: Physical location or movements.
Identifiers: YES

Category: H.  Sensory data.
Examples: Audio, electronic, visual, thermal olfactory, or similar information.
Identifiers: NO

Category: I. Professional or employment-related information.
Examples: Current or past job history or performance evaluations.
Identifiers: NO

Category: J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Identifiers: NO

Category: K. Inferences drawn from other personal information
Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Identifiers: YES

 

Personal Information does not include:

Publicly available information from government records.

De-identified or aggregated consumer information.

Information or organizations excluded from the CCPA’s scope, including:

 

  • Medical information governed by the California Confidentiality of Medical Information Act (CMIA), protected health information collected by a covered entity or business associate governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), or a provider of health care governed by the CMIA or covered entity governed by HIPAA to the extent the provider or covered entity maintains patient information in the same manner as medical information or protected health information under the CMIA or HIPAA, respectively;
  • Information collected as part of a clinical trial subject to the Common Rule, pursuant to good clinical practice guidelines issued by the International Council for Harmonization or pursuant to human subject protection requirements of the U.S. Food and Drug Administration (FDA); or
  • Personal information collected, processed, sold, or disclosed pursuant to certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

The Company obtains the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.
  • Indirectly from you. For example, from observing your actions on our Site.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize, and develop our Site, products, and services.
  • To create, maintain, customize, and secure your account with us.
  • To provide you with email alerts, event registrations and other notices concerning our products or services, or events, new products or news, that may be of interest to you.
  • To provide you with support and to respond to your inquiries.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To personalize your Site experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email or text message (with your consent, where required by law).
  • For auditing related to a current interaction with you and concurrent transactions.
  • To help maintain the safety, security, quality, and integrity of our Site, products and services, databases and other technology assets, and business, including to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity, and to debug to identify and repair errors that impair existing intended functionality.
  • For testing, research, analysis, and product development and demonstration, including to develop and improve our Site, products, and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our company assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by our company about our Site users is among the assets transferred.
  • As described to you when collecting your personal information, as articulated in our Privacy Policy or as otherwise set forth in the CCPA.

 

The Company will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

The Company may disclose your personal information to a third-party for a business purpose. When we disclose personal information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

We may share your personal information with the following categories of third-parties:

 

  • Our affiliates.
  • Service providers, including advertising partners, digital marketing services and website and online security services.
  • Third-parties to whom you have authorized us to disclose your personal information in connection with a product, service or offering.
  • Any parties we are required to disclose information to in compliance with a court order.

Disclosures of Personal Information for a Business Purpose

In the preceding twelve (12) months, Company has disclosed the following categories of personal information for a business purpose:

Category A: Identifiers.

Category B: California Customer Records personal informationcategories.

Category D: Commercial information.

Category F: Internet or other similar network activity.

 

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that the Company disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting that personal information.
  • The categories of third-parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we disclosed your personal information for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that the Company delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

 

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

 

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a twelve (12) month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

 

We will deliver our written response by mail or electronically, at your option.

 

Any disclosures we provide will only cover the twelve (12) month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to Our Privacy Notice

The Company reserves the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will post the updated Notice on the Site and update the Notice’s effective date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.

 

Contact Information

If you have any questions or comments about this Notice, the ways in which the Company collects and uses your information described below, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at: